I’ve talked a lot about how our plans are shaped by firsthand experience—problems we’ve seen, lived through, and are now working to solve.
At the core of this is a big question: How do we close the gap between Hollywood and Silicon Valley?
A huge part of the answer lies in our approach. The truth is, we don’t—and can’t—know exactly what will work. We also don’t believe in throwing millions at an untested idea, hoping it sticks.
Instead, we follow a simple philosophy: build in public, create low-cost MVPs, test ideas, and scale what works. It’s nothing revolutionary in the tech world, but it’s crucial for finding real solutions to these challenges.
- Building in public isn’t just about transparency—it’s about trust. By sharing our process openly, we can crowdsource insights, adapt faster, and make this the best it can be.
- An MVP-first approach lets us test multiple ideas quickly. This isn’t about throwing everything at the wall to see what sticks, but about staying flexible—solving real problems without locking ourselves into rigid plans.
- Scaling what works means we double down on winners, but only after the market has validated them. No blind bets, just smart iteration.
How This Plays Out
Who we work with: There are a few non-negotiables—work ethic, originality, high-quality creative, and commercial potential. But beyond that, we stay open-minded.
How we launch: Some projects may roll out on our own tech stack, others might leverage existing platforms. As we refine our approach, we’ll optimize for the best possible execution.
How we communicate: “Building in public” gets thrown around alot, but we take it seriously. It’s not just about sharing wins and losses—it’s about showing our thought process and more importantly engaging with both our creators and our fans in real conversations.
How we learn: Every experience is a lesson. We test, iterate, and evolve—always refining our approach based on what actually works.
This isn’t about chasing hype. It’s about solving real problems, adapting as we go, and creating something that lasts.
